FlowBiz Newsletter #2 | February 27, 2024


FlowBiz Newsletter

Issue #1 | February 20, 2024

Welcome to the second issue of FlowBiz.

The second issue is once again full of useful, inspiring content about Webflow, no/low-code, digital design and freelancing.

If you’ve got any suggestions for content I should include in future issues, or have any feedback, feel free to reach out.

Happy reading!

– Laura
www.lauraniebel.co


Apps & Resources

Storyset

Ready-made illustrations

Storyset (developed by Freepik) is a site that lets you download ready-made vector illustrations in different styles as svg and png format. The illustrations can be used for commercial and non-commercial purposes and attribution must be given when used for commercially. Alternatively you can purchase a premium license.

Hunter.io

Search and verify email addresses

Need to find a client's email address or aren't sure the address you've got on file is correct? use Hunter.io to search for the right email address format by entering the company's domain name. Very useful if you want to get in touch with someone directly, but only have their LinkedIn details.

Semflow

SEO tool for Webflow

Semflow is an app specifically for Webflow, which allows you to audit your site for SEO performance. For each page in your project it gives you suggestions on which aspects to optimise and improve. It also shows you Google page speed values directly within the app.

Freelance Cake

Resources and advice for freelancers

If you're a freelance designer you'll love Austin's L. Church's articles on anything to pricing your services, attracting clients and entrepreneurship. Austin also publishes a super-useful, weekly newsletter on the same topics, so definitely check this one out too, no matter if you're starting out or have been self-employed for a some time.


Recent Webflow Updates & Features

Get syncing

Figma to Webflow app

The currently most talked about Webflow update is certainly the Figma to Webflow app. It is basically the companion to the pre-existing Figma to Webflow plugin. With the new app you are now able to quickly sync design changes from Figma to Webflow, review changes and easily bring components and variables over into Webflow.

Exend your options

Custom CSS properties and values

With Webflow's new custom CSS properties and values you are able to expand the styling options you currently have through Webflow's native styling panel and user interface. Try this yourself by accessing the Style Panel > Custom Properties setting. Note that the custom property you have set will be reflected immediately within the Webflow Designer. Check out Webflow's own documentation online, for more details.


Agency & Designer Spotlight

Humaan

Humaan is a digital agency based in Perth, Western Australia. Focusing on creating beautiful, well-performing websites, apps, landing pages and user interfaces, Humaan has won quite a few awards with their work and worked with a variety well-known Aussie organisations. While not a Webflow agency, they're still worth a look if you're after some inspiration for your next project.


Read/Watch/Listen

Watch

Maddy Beard

Maddy Beard is a US-based digital designer. On her YouTube channel she offer Figma tutorials, tips on freelancing as a designer, as well as portfolio and interview advice. I especially recommend Maddy's video about her side income and different income streams.

Read

Six Figures in School Hours

Author Kate Toon is a self-employed business mentor and digital marketing coach. In her book she gives advice on how to balance both your freelance business and your role as a parent. As most parents will have experienced, it can be quite challenging to grow your business, while still spending quality time with your children. Check out this book if you're a parent (or plan to be one) and would like some insights of someone who's been there before.

Listen

Freelance Friday Podcast

While Latasha James is a seasoned Social Media Manager, her podcast is about so much more than just content creation or social media management. Anything from how to get client testimonials to client communication and sales is being discussed in her podcast. If you prefer to watch rather than listen: most of her podcasts are also available as YouTube videos.


Low-Code Job of the Week

Full-time | Remote | Location: Canada

Visual Designer

Mogo is a fintech company currently looking for Visual Designers in the United States and Canada. While these is a remote roles, they're focused on applicants based in Canada. Want to learn more about their team and what they do? Have a look at https://www.mogo.ca/

Please note that this role is advertised online when this newsletter is being published, but might be filled by the time you read this.


Upcoming Webflow Events, Meetups and Livestreams

Online Event | March 15, 2024

Note that the date for this fireside chat now has been postponed to March 15.

In-Person Event | March 10, 2024

Are you based in beautiful New Zealand? Then check out this upcoming Webflow meetup in Auckland hosted by Michael Wells.


Tutorials, Tips & Opinions

Tools and subscriptions I use to run my Webflow and digital design business in 2024

As a freelance Designer I have the advantage of not having to invest in inventory, and office premises. As a solopreneur I don’t have employees and avoid large overheads, thereby keeping costs low. However, there are several tools and subscriptions I need to efficiently run my business. In this article I outline some of my favourite paid and free tools I use regularly. Let’s go!

Webflow

Of course, as a Webflow Designer/Developer I use the popular web platform for site maintenance and development. I currently use the Agency Workspace plan, where I store some of my completed sites. However I am also a member of several Webflow teams, which allows me to work with clients on their pre-existing Webflow sites.

Adobe Creative Cloud

For better or worse I still use Adobe Creative Cloud tools. I have to admit though that since I have started working with Figma, my use of Adobe CC has been greatly reduced. Usually I use Adobe InDesign for updating my resume and the occasional print-based project, Premiere Pro for video editing work and Adobe Illustrator for icons and other more complex vector projects.

Figma

Most of my is spent within Figma working on wireframes, mockups and prototypes. Oftentimes I also use Figma for exporting images for the web and basic adjustments to vectors.

Image Optim

This tool helps me reduce file sizes of jpegs and pngs for the web. It’s a free, Mac-only tool that works fast and efficiently.

Rounded

My accounting tool – which I have already mentioned in a previous newsletter – helps me keep track of all income and expenses, and lets me create quotes and invoices. While some features are probably only useful if you are an Aussie-based freelancer, the well laid out dashboard gives you a great overview of everything that’s going on in your business. I moved over from Hello Bonsai to Rounded quite a while ago and haven’t regretted it yet!

Loom

Screen recording tool Loom is great for recording brief instructional videos for clients. I use the tool to explain site functionality in Webflow to clients, or give a rundown of a Figma design. Loom is especially useful if you are often working in an asynchronous way with teams based in different countries and time zones.

Go Full Page

This little Chrome extension allows me to quickly "take a photo" of a website I've got open in Chrome and save it as a pdf or png.

Show Me The Styles

A Chrome extension helps to quickly check CSS values for a website open in your browser. This could be font sizes, colours as well as object sizes on a page. You can also exports assets such as images from your chosen site. Nice!

Asana and Jira (Project Managment), Zoom/GoogleMeet/Slack (Communication)

Depending on the client I work with, I use various tools for communication and project management. As a freelancer I find it easier to adapt to whatever tools my clients use, instead of trying to convert them to use a particular tool or software.

Trello

For organising all my client projects I utilise Trello. With Trello I always know which client project is currently waiting for approval, which project is coming up and which projects needs to be invoiced. Since I work on my own without a team or contractors, I haven't needed a more complex, customisable solution. Trello gives me a broad overview of what's happening project-wise across my business, while with tools like Asana and Jira I hone in on particular projects/tasks for a certain client I work with regularly. Currently I use the free version of Trello, but might upgrade in the future, if certain features prove to be useful.


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Laura Niebel

Say hi 👋
www.lauraniebel.co | LinkedIn


113 Cherry St, #92768, Seattle, WA 98104-2205
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FlowBiz Newsletter

I provide curated resources for Designers and Webflow users including useful apps, tools, and events, as well as inspiring content to read, listen to, and watch, so you get ahead as a Web Designer Freelancer and Webflow Pro.

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